--- title: "Google DeepMind — AI hype score and trend · Above the Fog" canonical_url: https://abovethefog.app/topics/google_deepmind as_of: 2026-09-27 updated: 2026-09-28T22:02:40Z --- # Google DeepMind (🏢 Companies) [Home](https://abovethefog.app/index.md) › [Topics](https://abovethefog.app/topics.md) › Google DeepMind Google DeepMind is 💤 Quiet on Above the Fog’s AI hype radar: a hype score of 5 out of 100 on Sep 27, 2026, 9 points lower than 7 days before. Its attention is within the normal range across the monitored sources. Its last hype episode in the 30-day window ran from Sep 24 to Sep 24 (peak 29 on Sep 24). Google DeepMind, Google's AI lab behind Gemini, led by Demis Hassabis. First seen on Wikipedia · Sep 13 — the first monitored source to go above normal for it in the last 14 days. Why this stage: within the normal range across monitored sources. - **Stage:** 💤 Quiet — within the normal range across the monitored sources - **Hype score:** 5.2 / 100 · +3.9 in 1 day · −9.2 in 7 days - **In hype since:** not in hype now - **Peak, 30 days:** 56.9 on Sep 17, 2026 - **Category:** 🏢 Companies - **Official site:** [deepmind.google](https://deepmind.google) - **Sources above normal:** 0 of 27 scoring it (0 independent families) - **Stories in 7 days:** 269 - **Share of voice:** 0.5% of the radar’s attention in 7 days ## Where the attention comes from “Normal” is the median of the source’s previous 14 normal days for this topic. A source is above normal when its value is at least 30% over that level and stands out from its usual day-to-day variation (z ≥ 2); the share is the part of the hype score that source explains. “× normal” is left blank when the normal level is 0. | Source | Metric | Latest | Normal | × normal | Above normal | Share of score | |---|---|---:|---:|---:|---|---:| | Wikipedia | pageviews | 1,270 | 958 | 1.3× | no | 58% | | Hacker News | mentions | 2 | 0 | — | no | 23% | | GitHub | new repos | 7 | 4 | 1.6× | no | 19% | | Reddit | posts | 2 | 1.5 | 1.2× | no | 0% | | Cerebral Valley (AI events) | events | 6 (Sep 26) | 5 | 1.2× | no | 0% | | Bluesky | trending | 0 (Sep 26) | 0 | — | no | 0% | | Developer forums (Cursor, OpenAI, Hugging Face) | items | 0 | 0 | — | no | 0% | | GitHub Trending | trending | 0 (Sep 26) | 0 | — | no | 0% | ## Stories behind it 1. [Did Demis Hassabis make the wrong bet in the AI race?](https://www.reddit.com/r/singularity/comments/1wou11v/) — Reddit (r/singularity) · Sep 24 · score 77 · 63 comments 2. [Sources: multiple staff at the UK's AISI have been signed off work with stress, as tight model release schedules and AI fears lead to low morale and burnout](https://www.techmeme.com/260922/p12#a260922p12) — Techmeme (Financial Times) · Sep 22 · score 0 · 16 comments 3. [Runway’s WorldPrompt and the Engineering of Real-Time Worlds](https://www.latent.space/p/runway) — AI newsletters (RSS) (Latent Space) · Sep 25 · score 26 · 2 comments 4. [A World Model for Biology: An Evening with Bioptimus CEO Jean-Philippe Vert](https://luma.com/mupawovc) — Luma (SF AI events) (Aaron Blotnick) · score 16 5. [Schuture/Google-DeepMind-Interview-Notes: Google DeepMind Interview Questions and Answers](https://github.com/Schuture/Google-DeepMind-Interview-Notes) — GitHub (Schuture) · Sep 27 · score 13 6. [Artificial Symbiotic Intelligence](https://news.ycombinator.com/item?id=49831475) — Hacker News (institute.deepmind.com) · Sep 24 · score 3 · 1 comment 7. [100 AI agents were told not to cheat. Some cheated anyway, and the whistleblowers couldn't stop it.](https://dev.to/humanbound_ai/100-ai-agents-were-told-not-to-cheat-some-cheated-anyway-and-the-whistleblowers-couldnt-stop-it-28ne) — DEV Community (dev.to) (#ai) · Sep 23 · score 1 · 0 comments 8. [Google for Startups & NVIDIA: Scaling Velocity, Open Infrastructure, and Frontier AI](https://partiful.com/e/DH6cYUdnnwdmcVhZgyT4) — Cerebral Valley (AI events) (San Francisco, CA) 9. [‘AIPAC on steroids’: The people warning about AI are quietly becoming a political force](https://sfstandard.com/2026/09/24/ai-safety-movement-campaign-donations/) — SF local press (RSS) (SF Standard) · Sep 24 10. [When an AI Takes Full Control of the Keyboard to Talk to Her Sister... 🪄💖 #SystemsArchitecture #GenAI #Gemini #DeepMind #ComputerUse #FlutterDev #SoftwareEngineering #IndieDev #MultimodalAI](https://fed.brid.gy/r/https://bsky.app/profile/did:plc:wape3zk4qfpjxdqgyzwczb3x/post/3mw4fnxswus2c) — Mastodon (fediverse) (bsky.brid.gy) · Sep 22 · score 2 · 0 comments 11. [The Pope’s AI Guy Is Worried About ‘Cartel’ Behavior Among Big Labs https://fed.brid.gy/r/https://www.wired.com/story/popes-ai-advisor-warns-of-cartel-behavior-big-labs/](https://fed.brid.gy/r/https://www.wired.com/story/popes-ai-advisor-warns-of-cartel-behavior-big-labs/) — Mastodon (fediverse) (web.brid.gy) · Sep 23 · score 2 · 0 comments 12. [Gemini 4 could be the end for Deepmind?](https://www.reddit.com/r/GeminiAI/comments/1wpgfys/) — Reddit (r/GeminiAI) · Sep 24 · score 0 · 9 comments ## Themes What its stories of the last 7 days are about: the 275 of them the Jev model kept as about the scene, by theme (a story can carry several themes): - [Policy & macro](https://abovethefog.app/themes/policy_macro.md) — 40% of its stories - [Models](https://abovethefog.app/themes/models.md) — 38% of its stories - [Companies & business](https://abovethefog.app/themes/companies_business.md) — 26% of its stories - [Security & safety](https://abovethefog.app/themes/security_safety.md) — 22% of its stories - [Usage & adoption](https://abovethefog.app/themes/usage_adoption.md) — 5.1% of its stories - Other AI — 4.7% of its stories ## Related topics - **Competes with:** [Anthropic](https://abovethefog.app/topics/anthropic.md), [OpenAI](https://abovethefog.app/topics/openai.md), [Meta Superintelligence Labs](https://abovethefog.app/topics/meta_msl.md), [Perplexity](https://abovethefog.app/topics/perplexity.md), [SpaceXAI](https://abovethefog.app/topics/spacexai.md) - **Key people:** [Demis Hassabis](https://abovethefog.app/topics/demis_hassabis.md) - **Related to:** [World models](https://abovethefog.app/topics/world_models.md) - **Mentioned with:** [AGI - superintelligence](https://abovethefog.app/topics/agi.md) (68 stories), [Recursive self-improvement](https://abovethefog.app/topics/recursive_self_improvement.md) (21 stories), [Physical AI - humanoids](https://abovethefog.app/topics/physical_ai.md) (9 stories), [SF AI hackathons and events](https://abovethefog.app/topics/sf_hackathons.md) (4 stories), [Claude Cowork](https://abovethefog.app/topics/claude_cowork.md) (4 stories), [Thinking Machines Lab](https://abovethefog.app/topics/thinking_machines.md) (3 stories) ## Hype score, last 30 days | Day | Hype score | Stage | |---|---:|---| | Sep 27, 2026 | 5.2 | 💤 Quiet | | Sep 26, 2026 | 1.3 | 💤 Quiet | | Sep 25, 2026 | 5 | 💤 Quiet | | Sep 24, 2026 | 28.7 | 🚀 Rising | | Sep 23, 2026 | 17.9 | 💤 Quiet | | Sep 22, 2026 | 12.8 | 💤 Quiet | | Sep 21, 2026 | 16.3 | 🧊 Cooling | | Sep 20, 2026 | 14.4 | 🧊 Cooling | | Sep 19, 2026 | 13.3 | 🧊 Cooling | | Sep 18, 2026 | 21.8 | 🧊 Cooling | | Sep 17, 2026 | 56.9 | 🚀 Rising | | Sep 16, 2026 | 33 | 🚀 Rising | | Sep 15, 2026 | 31.5 | 🚀 Rising | | Sep 14, 2026 | 18.5 | 💤 Quiet | | Sep 13, 2026 | 15.6 | 🧊 Cooling | | Sep 12, 2026 | 19.5 | 🧊 Cooling | | Sep 11, 2026 | 13 | 🧊 Cooling | | Sep 10, 2026 | 13.1 | 🧊 Cooling | | Sep 9, 2026 | 38.5 | 🚀 Rising | | Sep 8, 2026 | 21.2 | 💤 Quiet | | Sep 7, 2026 | 13.8 | 💤 Quiet | | Sep 6, 2026 | 1 | 💤 Quiet | | Sep 5, 2026 | 0.7 | 💤 Quiet | | Sep 4, 2026 | 2.2 | 💤 Quiet | | Sep 3, 2026 | 19.6 | 💤 Quiet | | Sep 2, 2026 | 21.2 | 💤 Quiet | | Sep 1, 2026 | 2 | 💤 Quiet | | Aug 31, 2026 | 0 | 💤 Quiet | | Aug 30, 2026 | 0 | 💤 Quiet | | Aug 29, 2026 | 0 | 💤 Quiet | [Open Google DeepMind in the interactive map →](https://abovethefog.app/#topic=google_deepmind) --- Updated Sep 28, 2026, 22:02 UTC · Data: Above the Fog hype radar [HTML page](https://abovethefog.app/topics/google_deepmind) · [llms.txt](https://abovethefog.app/llms.txt) · [About & methodology](https://abovethefog.app/about.md) · [Privacy](https://abovethefog.app/about.md#privacy)