Google DeepMind 🏢 Companies

Google DeepMind is 💤 Quiet on Above the Fog’s AI hype radar: a hype score of 5 out of 100 on Sep 27, 2026, 9 points lower than 7 days before. Its attention is within the normal range across the monitored sources. Its last hype episode in the 30-day window ran from Sep 24 to Sep 24 (peak 29 on Sep 24).

Google DeepMind, Google's AI lab behind Gemini, led by Demis Hassabis.

First seen on Wikipedia · Sep 13 — the first monitored source to go above normal for it in the last 14 days.

Why this stage: within the normal range across monitored sources.

Stage

💤 Quiet — within the normal range across the monitored sources

Hype score

5.2 / 100 · +3.9 in 1 day · −9.2 in 7 days

In hype since

not in hype now

Peak, 30 days

56.9 on Sep 17, 2026

Category

🏢 Companies

Official site

deepmind.google

Sources above normal

0 of 27 scoring it (0 independent families)

Stories in 7 days

269

Share of voice

0.5% of the radar’s attention in 7 days

Where the attention comes from

“Normal” is the median of the source’s previous 14 normal days for this topic. A source is above normal when its value is at least 30% over that level and stands out from its usual day-to-day variation (z ≥ 2); the share is the part of the hype score that source explains. “× normal” is left blank when the normal level is 0.

Stories behind it

1. Did Demis Hassabis make the wrong bet in the AI race? — Reddit (r/singularity) · Sep 24 · score 77 · 63 comments
2. Sources: multiple staff at the UK's AISI have been signed off work with stress, as tight model release schedules and AI fears lead to low morale and burnout — Techmeme (Financial Times) · Sep 22 · score 0 · 16 comments
3. Runway’s WorldPrompt and the Engineering of Real-Time Worlds — AI newsletters (RSS) (Latent Space) · Sep 25 · score 26 · 2 comments
4. A World Model for Biology: An Evening with Bioptimus CEO Jean-Philippe Vert — Luma (SF AI events) (Aaron Blotnick) · score 16
5. Schuture/Google-DeepMind-Interview-Notes: Google DeepMind Interview Questions and Answers — GitHub (Schuture) · Sep 27 · score 13
6. Artificial Symbiotic Intelligence — Hacker News (institute.deepmind.com) · Sep 24 · score 3 · 1 comment
7. 100 AI agents were told not to cheat. Some cheated anyway, and the whistleblowers couldn't stop it. — DEV Community (dev.to) (#ai) · Sep 23 · score 1 · 0 comments
8. Google for Startups & NVIDIA: Scaling Velocity, Open Infrastructure, and Frontier AI — Cerebral Valley (AI events) (San Francisco, CA)
9. ‘AIPAC on steroids’: The people warning about AI are quietly becoming a political force — SF local press (RSS) (SF Standard) · Sep 24
10. When an AI Takes Full Control of the Keyboard to Talk to Her Sister... 🪄💖 #SystemsArchitecture #GenAI #Gemini #DeepMind #ComputerUse #FlutterDev #SoftwareEngineering #IndieDev #MultimodalAI — Mastodon (fediverse) (bsky.brid.gy) · Sep 22 · score 2 · 0 comments
11. The Pope’s AI Guy Is Worried About ‘Cartel’ Behavior Among Big Labs https://fed.brid.gy/r/https://www.wired.com/story/popes-ai-advisor-warns-of-cartel-behavior-big-labs/ — Mastodon (fediverse) (web.brid.gy) · Sep 23 · score 2 · 0 comments
12. Gemini 4 could be the end for Deepmind? — Reddit (r/GeminiAI) · Sep 24 · score 0 · 9 comments

Themes

What its stories of the last 7 days are about: the 275 of them the Jev model kept as about the scene, by theme (a story can carry several themes):

• Policy & macro — 40% of its stories
• Models — 38% of its stories
• Companies & business — 26% of its stories
• Security & safety — 22% of its stories
• Usage & adoption — 5.1% of its stories
• Other AI — 4.7% of its stories

Related topics

Competes with

Anthropic, OpenAI, Meta Superintelligence Labs, Perplexity, SpaceXAI

Key people

Demis Hassabis

Related to

World models

Mentioned with

AGI - superintelligence (68 stories), Recursive self-improvement (21 stories), Physical AI - humanoids (9 stories), SF AI hackathons and events (4 stories), Claude Cowork (4 stories), Thinking Machines Lab (3 stories)

Hype score, last 30 days

Open Google DeepMind in the interactive map →